UK angling marketing solutions
Partner with eTackle to reach engaged UK anglers who are actively comparing and buying fishing tackle.
Your shop hereWhere your brand appears
We offer flexible partnership options designed to connect fishing tackle brands and retailers with serious UK anglers at the exact moment they’re ready to buy. Here’s each one, on the live site.
1Featured product placement
Performance-based CPAGet your products front and centre in our buying guides, category pages and review roundups, where serious anglers are actively deciding what to buy. Our product widgets sit directly within review content, putting your listings in front of readers at exactly the right moment in their research journey.
- Priority placement in category buying guides (Best Carp Rods, Best Reels, Best Bite Alarms and more)
- Featured positioning in product summary tables and buying guide roundups
- Your listing visible on individual product review pages alongside the review content
- Inclusion in seasonal features, gift guides and new release coverage
- Performance-based CPA model: you only pay when readers click through and buy
2Recommended retailer partnership
Performance-based CPABecome the retailer our readers see first. Each product review page features a prominent “Recommended Tackle Shop” placement: a single, trusted retailer we point our readers to when they’re ready to buy. It’s not about who’s cheapest on any given day; it’s about who our audience can rely on for availability, range and service.
- Featured as the “Recommended Tackle Shop” across relevant product review pages
- Highlighted for stocking specialist or hard-to-find products others don’t carry
- Positioned as the go-to retailer for specific brands or product categories
- Particularly valuable if you stock products consistently when others are out
- Performance-based CPA model: you only pay for actual referred sales
- Full transparency with detailed performance reporting
3Sponsored product reviews
Launches · CredibilityCommission authentic, in-depth reviews of your products, written in our honest, conversational style that serious anglers trust. Every review includes detailed scoring, pros and cons, and real-world insight, not marketing copy.
- Comprehensive product reviews with a detailed features breakdown and honest scoring
- Featured placement in relevant buying guides and category roundups
- Permanent content that keeps driving traffic and sales long-term
- Promotion through our Facebook community of 32,000+ anglers
- Ideal for new product launches or establishing credibility in a crowded market
4Display advertising & banner placements
CPM · CPCBrand visibility across our site with strategically placed display ads that reach engaged fishing tackle buyers throughout their research journey.
- Premium banner placements on high-traffic pages and buying guides
- Category-specific targeting to reach your ideal customer segments
- Mobile-optimised ad formats for maximum reach across all devices
- Flexible campaign durations and competitive CPM and CPC rates
5Content partnerships & brand collaborations
Custom contentWork directly with us to create custom content that showcases your brand, educates anglers and drives long-term engagement with your products.
- Custom branded content and editorial features tailored to your range
- Buyer’s guides and comparison articles highlighting your products
- Product launch announcements and new release coverage
- Long-form educational content that positions your brand as an authority
- Cross-promotion through our Facebook community and email newsletters
See how partners appear on eTackle
A short walkthrough of the site, the guides and where your products and shop sit within them.
Anglers arrive product-decided.
Our visitors aren’t just browsing. They’re actively researching specific products and deciding where to buy, so the traffic we send converts at a significantly higher rate than generic fishing audiences.
- 32,000+
- Anglers in our Facebook community
- 3,100+
- Products listed
- 56
- Buying guides
Trusted authority
We’ve built trust with serious UK anglers through honest, detailed reviews that cut through marketing hype. When we recommend a retailer or product, anglers take notice, and that trust transfers directly to our partners.
More than just price
Our readers value availability, specialist range and reliability just as much as the price tag. We work with retailers who genuinely serve the carp and specimen angling community, and we make sure our audience knows who those retailers are.
Expert content quality
Every review is written with genuine fishing expertise and technical knowledge. We speak the language of experienced anglers, so the audience we deliver to you is qualified and engaged.
Mobile-optimised
Your products reach anglers wherever they are, at the tackle shop, on the bank or planning their next session, with fully mobile-optimised pages.
Clear, transparent data. No guesswork.
We don’t just deliver traffic, we deliver insights that help you get the most from your marketing. We maintain detailed data across visitor behaviour, product performance, conversion patterns and buyer intent signals, so your products are in front of the right audience at the right time.
Detailed analytics and reporting show you exactly what’s working, so you can optimise your partnership for the best possible return.
Let’s talk about your brand
Let’s talk about how eTackle can help your brand or retail business connect with high-intent UK anglers. Whether you’re a brand, a major retailer or an independent tackle shop, we’d love to explore what a partnership could look like.