About Us
Buying fishing tackle shouldn’t be complicated. But with hundreds of products, dozens of retailers, and no shortage of manufacturer marketing spin, making the right choice isn’t always straightforward.
That’s why eTackle exists.
Our Mission
eTackle helps anglers make educated decisions when buying fishing tackle.
We test, we research, and we source genuine angler’s opinions to create a combination of honest reviews and expert analysis with the best prices from established UK tackle shops.
How We Do It
Every product on eTackle goes through the same process. We get stuck into the gear, dig into the detail, and listen to what real anglers are saying. Then we score it honestly across the criteria that actually matter for that type of tackle.
No manufacturer fluff. No vague ratings. Just a straight answer on whether something is worth your money with an overall honest score so you can compare and make informed choices.
We combine that with live price tracking across top UK tackle retailers, so once you’ve made your choice you can find it at the best price without visiting half a dozen different websites.
Built By Anglers
eTackle was founded by James Bevan, who brings over 34 years of fishing experience and a BSc in Fishery Management to every review and guide on the platform.
What started as a personal mission to cut through tackle marketing spin has grown into one of the UK’s most trusted fishing tackle review and price comparison resources. We serve a growing community of anglers who want honest advice, not a sales pitch.
For Tackle Retailers
eTackle isn’t just for anglers. We work with independent UK tackle retailers to give them the same visibility as the major chains – connecting them with anglers who are actively searching for specific products and ready to buy.
If you run a tackle business and want to reach more customers online, we’d love to talk. It’s a straightforward way to compete and grow without the cost of running your own digital marketing.
How To Get In Touch
Questions, feedback, or retailer partnership enquiries? We’re always happy to hear from anglers and retailers alike.
Contact us via email at [email protected], through our Facebook Page, or use our contact form.