About Me

About Me

About the founder

Hi, my name is James and I am an avid fisherman. I first fell in love with angling when I was 9 and will never forget the feeling when I first saw the tiny tip of my float disappear and the euphoria I felt having landed my first ever fish; a 1oz roach. With a desire to pursue my newfound passion, I went on to study for a BSc in fishery management at Sparsholt College.

30 years later, I still get that feeling in the pit of my stomach when a fish is hooked. Whether it’s carp fishing on a big pit, float fishing on a small pond or boat fishing for Congers 20 miles off the coast I’m just as addicted now as I was when I was a lad.

What I’m Doing Today

Today, with 4 young children, I find myself spending just as much time teaching the wonderful sport as much as practicing it.

With being back in the angling world, one of the most common questions I get asked, particularly from beginners is what fishing tackle they should buy. With so many options on the market and limited biased reviews available to anglers, I decided to create Etackle.

What Is Etackle’s Mission?

Etackle’s mission is to guide both newcomers and seasoned anglers through the world of fishing tackle. Our goal is to simplify the process of selecting gear and provide unbiased reviews to ensure every fishing enthusiast is equipped with the tools they need for a successful catch, regardless of their level of experience.

How Etackle Seeks To Help The Angling Community

Etackle is not just an online platform; it’s a fishing community, a comprehensive guide, and a hub of trust and knowledge that supports anglers of all levels in their fishing journey.

Firstly, we provide an online platform that curates an assortment of tackle from reputable, established brands in the industry. Instead of selling the tackle ourselves, we bring a comparison approach, offering our users a variety of purchasing options from different tackle shops, ensuring they have a choice and control over their buying process.

Secondly, we offer unbiased, meticulously researched reviews of tackle from experienced experts in the field.

Our process involves extensive research, analysing a multitude of articles, watching countless videos, and collecting perspectives from leading experts to provide our users with a comprehensive and impartial rating of each product. We transparently detail our reviewing process on a dedicated page for all users to access.

In addition, we provide thoughtful, data-driven buyer’s guides, recommending products based on their high reviews and fitting different fishing scenarios. Our guides are a reflection of our dedication to delivering quality, giving users access to the highest-rated gear vetted by experts.

Moreover, Etackle aims to answer all your angling-related questions through a collection of helpful articles. Whether it’s about fishing tackle or angling in general, our knowledge base has been crafted to serve as a reliable resource for any information you might need.

Etackle, at its core, exists to bridge the gap between complexity and accessibility in the world of fishing tackle. We aim to build an informed community of anglers, equipped with the right gear, knowledge, and confidence to have the best possible angling experience.

How To Get In Touch

You can get in touch with me either via my social media channels, email, post or by filling out a quick and simple form on the contact us page.


Our Facebook Fishing Community Group

Etackle’s Facebook page

Etackle’s Twitter handle

Write to us at:
124 City Road,