Premium Shop Features tutorial

By selecting a Premium Shop to sell your fishing products you will benefit from a number of additional features that will help you manage your eTackle shop efficiently and as a result maximise your sales. These features include the following:

. Reduced commission rate to 5%

. Create your own promotional coupons

. Advanced seller reports tool

. PDF invoices – Automatically creates invoices for your customers that are customisable

. Seller vacation advanced tool – to remove your products from sale temporarily whilst away

. Add & manage staff advanced tool – Add staff to your dashboard with differing levels of access

. Shop stock alert advanced tool – Helps you to manage your stores inventory and alerts you when stock is low

. Shop SEO and analytics – Allows you to optionally add SEO keywords to your products to help them rank within search engine.

. External store url link available

. The ability to list Variable and Grouped / bundled products

Check out this video and the tutorials below to help explain the Premium shop features:


Reduced commission

By selecting a Premium Shop the commission for each sale is reduced to 5% compared to the 6% charged for a basic shop.


Variation and Product bundle listings

Only Premium shops can select Variation and product bundle listings with basic shops being limited to simple products.

Variable product listings lets you define variations of a single product where each variation may have a different SKU, price or stock level. For example you can list a fishing T-Shirt with variations on colour and size with each variation having its own specific image, price and inventory.

The Bundle type listing can be used in a wide range of bundling/kitting applications with diverse pricing requirements, as it allows you to define a static base price for the entire bundle, and/or to add the individual price of each bundled product to this base price.



From the Seller Dashboard, click on Add Coupon under Coupons. 
Follow these simple steps to add your first coupon on eTackle!

Enter the coupon’s code title & description and select the discount type as follows: 

Coupon Code — This is basically the Coupon Code that is to be used by the customer to apply the coupon. It must be unique as it’s used as an identifier.

Description — Completely for internal use and is optional. Normally contains info about the coupon, e.g., Dates in effect, promotion, compensation, ticket number etc.

Discount type – Select either a percentage discount or a fixed total discount for selected products only.  A percentage discount takes the selected percentage off the total basket. A fixed total discount allows the customer to receive a set amount of discount per item. For example, three fishing rods @ £100 each with a coupon for £10 off applies a discount of £30, therefore the customer pays £270.

Coupon amount – Set a Fixed value. Entered without a currency unit, as it is added automatically, e.g., Enter ’10’ for £10.

Coupon expiry date – Date the coupon should expire and can no longer be used. Expiry happens at 12:00 am or 00:00 on the date chosen. If you want a coupon to be valid through Christmas Day but invalid the moment Christmas is over, set the expiration date to YYYY-12-26 as it will expire on YYYY-12-26 00:00.

You can add usage restrictions to your coupon from the respective tab.

Minimum spend – Set the minimum subtotal needed to use the coupon.

Maximum spend – Set the maximum subtotal when using the coupon.

Individual use only – Check the box if you don’t want this coupon to be used with other coupons.

Exclude sale items – Check the box if you don’t want this coupon to apply to products on sale.

Products – Products that the coupon code will be applied to.

Exclude products – Products that the coupon code will not be applied to.

Product categories – Product categories that the coupon code will be applied to.

Exclude categories – Product categories that the coupon code will not be applied to.

Email restrictions – Email address or addresses that can use a coupon. Verified against the customer’s billing email.

You can add usage limits to your coupon from the respective tab.

Usage limit per coupon – Number of times a coupon can be used by all customers before being invalid.

Limit usage to X items – Number of items the coupon can be applied to before being invalid.

Usage limit per user – Number of times a coupon can be used by each customer before being invalid for that customer.

Finally click on the ‘Publish’ button to activate your coupon.

Advanced seller reports tool

The Advanced seller reports option allows you to generate reports based on overall sales for a given period, sales by product, reports on stock inventory and transactions through a given period.

This option is selected by clicking on the Stats / Reports tab and then on Advanced Report.

You generate your required report by clicking on the relevant tab and selecting a specific date range. You can then export any required data by exporting to a spreadsheet in the form of a CSV document.

Below is a screen shot of the app that you get access too with this Premium Shop feature:

Fishing Tackle Shop

PDF invoices

This option automatically creates invoices when an order is received and is available for you to print and send to the  customer. It allows the seller to print a packing slip for ease of delivery and there is a choice of 5 fully customisable invoice designs.


  1. From your sellers dashboard, go to “Invoice” under “Store Settings“. This will redirect you to the “PDF Invoice” page where you can edit your invoice style and settings. The seller invoice displays earnings and invoice components against an order placed.
  2. Select your preferred template” from the drop down menu. You can choose from our five template styles. Selecting an option provides an instant preview of the template selected which you can see by clicking on the link below.
  3. Upload your company logo in the “Logo” section.
  4. Check the boxes for “Subtotal“, “Discount“, “Tax“, “Shipping“, “Show Payment Method” to see the order subtotal, discount given, tax imposed if applicable, shipping details applied and the payment method used by the customer to pay the order.
  5. Add any “Terms and Conditions” you wish to confirm in the next section.
  6. Checking the box for  “Show Customer Note” will display the note that the customer has provided at the time of purchase on your invoice.
  7. Lastly, click on “Save Options” to update your preferences.

Download/View Invoices

A seller can download invoices and packing slips from the “Orders” tab in the seller dashboard by clicking on the “PDF icons” as shown in the screenshot below.

Fishing Tackle ShopHoliday Management

Holiday management allows sellers to manage their orders during time away from your business. Sellers can also enjoy the flexibility of deciding their opening and closing hours for situations where orders can’t be taken after a specified time.

From your sellers dashboard, go to the “Holiday Management” sub-menu under the “Store Settings” tab, a clickable calendar appears. Select the dates you are planning a holiday on.

You can then decide whether or not you want to avoid customer orders during your time away. Check the box next to “Would you like to avoid any purchase?” to skip orders ( this will remove the add to basket button on your products ) while leaving it unchecked will still allow customers to order your products.

To add some text to notify your customers during the time period in place of the “Add to basket” button, enter the text in “Custom notification for avoid purchase” section as shown below.

Setting your working hours

If you wish you can set your working hours by checking the box for “Would you like to enable Store Time?”, this will open a set of new options for you to decide upon.

Set the opening hours and minutes below the “HH” and “MM” for “Open time for all weekdays” and closing hours and minutes for “Close time for all weekdays” in the 24 hour clock format.

You can also insert some customised text as a closed notification for all your customers which shall appear after your working hours are over on all your products listed.

Lastly “Save Options” will save your preferences.

Add & Manage Employees

This feature allows a seller to add employees with different levels of access to your eTackle Premium shop.  The employees can have access to your shops seller dashboard to help you manage your shop more efficiently whilst restricting certain applications of your choice. This feature can be accessed by clicking on the Staff Management tab and is very easy to setup and use. A snapshot of the main screen of this feature can be seen below:

Fishing Tackle Shop

Shop Stock Alert

The Shop Stock Alert feature reduces the chance of missing out on sales and also saves the time of going through the inventory of each product to identify what needs attention. This is achieved by the app sending warning emails to the seller when the stock quantity of any product drops below the threshold level that you stipulate.

The options for this feature can be found under the store settings tab. Again, this feature is very easy to use and self explanatory with a picture of the settings of this feature below:

Fishing Tackle Shop

This feature also generates an additional tab under ‘product manager’ That shows an inventory of in stock, out of stock and low stock products as shown below:

Fishing Tackle Shop


Shop SEO and analytics

This feature is a must for those wishing to maximise the selling potential of your products. It basically allows you to ‘fine tune’ your product meta data that is important when getting search engines to recognise listings within a potential customers search.  There is plenty of material on SEO that can be researched and once you have grasped the basics, this feature will be invaluable to you and your eTackle shop.

There are 2 areas within the seller dashboard that this feature adds to. One is within the store settings tab and allows for the SEO detail for your eTackle shop alongside entry for your google anlaytics code if you have set this up with Google. The other is for each individual product that you list that can be found in the product listing pages . This is optional but recommended to get the most exposure from your listings.

Pictures of both parts of this feature can be seen as follows:

Shop SEO Settings:

Fishing Tackle Shop

Product SEO settings:

Fishing Tackle Shop

External Store Link

If you have a website that you would like to link too that customers can see and click within your eTackle shop this Premium feature allows you to do this. 

This is activated when you first setup your premium shop within the store settings and then Storefront  tabs as seen in the picture below:

Fishing Tackle Shop


Cancelling your Premium Shop Subscription.

You can downgrade your eTackle shop to a Basic shop through your dashboard by clicking on Shop Settings >>> Membership and then clicking on ‘Change shop type’.

If you wish to keep your shop listings, please ensure to use the same shop name & credentials.

N.b – All Premium shop features will be deactivated including any listings that are of the Grouped or Variable categories.

If you wish to delete your shop totally, please contact us.