All of the features in a basic shop plus the following....
Create your own store policies
Create your own promotional coupons
External store url link available
Advanced seller reports tool
Seller holidays advanced tool - to remove your products from sale temporarily whilst away
Add & manage employees advanced tool - Add staff to your dashboard with differing levels of access
PDF invoices - Automatically creates invoices & packing slips for your customers that are customisable
Shop stock alert advanced tool - Helps you to manage your stores inventory and alerts you when stock is low
Shop SEO and analytics - Allows you to optionally add SEO keywords to your products to help them rank within search engines
Add products with variations to be easily listed as one listing
Add Grouped & bundled products to increase your sales through exposure of your other products in different listings.